Maryland Partners with `Lets Move Down'
Dec. 4, 2012
COLLEGE PARK, Md. - Maryland Athletics recently announced an innovative partnership with Lets Move Down, which allows Terps fans to easily upgrade their seats through mobile technology during a game.
Lets Move Down offers fans who are attending a men's basketball game to easily search through open inventory on letsmovedown.com to upgrade their seats and get issued a new ticket directly from their mobile device. The new service allows fans to purchase tickets through variable pricing, so that the cost of an available seat decreases throughout the game.
Maryland is one of the first universities to utilize the state-of-the-art technology.
"We are constantly trying to improve the fan experience in all areas," said Nathan Pine, deputy athletics director of external operations. "The Lets Move Down partnership is yet another example of our ability to find new ways to better meet the needs of our fans. The fact that Lets Move Down is a company founded by MBA students from the Robert H. School of Business at the University of Maryland makes the partnership that much more special."
Maryland Athletics also has an official partnership with StubHub, the official secondary ticket marketplace. Beginning this past August, fans have had the option of purchasing and selling tickets through StubHub's integrated marketplace.
Season ticket holders can log in to the ticket marketplace by clicking here and using their account information and have access to selling their unused inventory. Whenever a ticket is resold through StubHub, a completely new barcode is re-issued, cancelling the old barcode and marking a seamless exchange of tickets.
Another available online tool is the ability to transfer tickets to family and friends. Similar to StubHub, fans can access their inventory through their online account portal on umterps.com. The digital process allows an easy transfer of tickets without meeting face-to-face.
"These new technologies provide our fans with the convenience to receive, transfer, and resell tickets digitally," said Matt Monroe, assistant athletics director for ticket services. "Fans no longer have to worry about mailing in unused tickets or waiting to meet someone to deliver hard tickets. This allows us to continue to develop future marketing initiatives to better service our fans."