Chris Janush
General Manager
301.313.0040
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Christian Lewis
Senior Sales Executive
301.313.0529
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Amy C. Potter
Senior Sales Executive
301.313.0503
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Chris Keane
Account Executive
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Ryan Hazelton
Account Executive
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Terrapin Sports Marketing
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Exclusive Marketing Partner and Multimedia Rights Holder of Maryland Athletics through 2009.
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A Division of Viacom
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Benefits of Association
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Connect to the passion & excitement of college athletics
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Reach a large, local and loyal fan base
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Associate your business with athletic and institutional success
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Link to the only sports property in this market that can deliver Northern Virginia, D.C., and the entire state of Maryland
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Terps in the Media
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University is located within the nation's fourth largest media market |
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Extensive coverage by two of the nation's top 10 newspapers - the Washington Post and the Baltimore Sun |
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USA Today, the nation's newspaper, is headquartered less than 20 miles from campus |
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Terrapin Radio Network boasts one of the largest coverage areas in the region |
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Every major television network - ABC, NBC, CBS, and Fox - has a major affiliate in both Baltimore and Washington, D.C. |
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Comcast SportsNet, a top regional regional sports network, provides unmatched coverage in college athletics |
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Terps Football and Basketball receive extensive live television coverage including every men's basketball game for the second straight season. |
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Terrapin Demographics
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18th among public research universities
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70 programs in the top 25 among public universities
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3.9 average incoming freshman GPA
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Faculty includes six Pulitzer Prize winners, a Nobel Prize winner in Physics and scores of Fulbright scholars
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Economic Catalyst
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750,000 attendees to Athletic Events
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210,000 attendees to the Clarice Smith Performing Arts Center
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M square, the state's largest research park, will bring nearly 5,000 new jobs to the area
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For every dollar the state invests in the University, we put nearly 6 dollars back into the economy for an overall impact of $1.8 billion annually
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Gender | 65% | Male |
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Age | 17% | Ages 18-24 |
| 26% | Ages 25-34 |
| 20% | Ages 35-44 |
| 20% | Ages 45-54 |
| 11% | Ages 55-64 |
| 6% | Ages 65+ |
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Education | 77% | College |
| 24% | Post Graduate |
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Marital Status | 55% | Married |
| 45% | Single/Divorced |
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Income | 15% | Under 40K |
| 25% | $40-75K |
| 20% | $75-100K |
| 40% | Over $100K |
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Job Industry | #1 | Government/Military |
| #2 | Education |
| #3 | Accounting/Finance |
| #4 | Healthcare/Medical |
| #5 | Computer/Tech |
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Home | 71% | Own |
| 29% | Rent |
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68% of fans have a favorable or very favorable perception of companies that sponsor Maryland Athletics |
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73% of fans would be more likely to purchase a product or service from a company that sponsors Maryland Athletics |
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Marketing Rights
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Use of Maryland Athletics’ marks in marketing and promotional programs
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Use of the following endorsements in marketing and promotional programs
- Proud Sponsor of Maryland Athletics
- Official Partner of Maryland Athletics
- Proud Member of Team Terrapin
- Other Endorsements as mutually agreed upon
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Direct Marketing
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Access to the mailing lists of all season ticket holders and Terrapin Club members
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Inserts in football, men’s basketball, and women’s basketball season ticket mailings
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HTML email blasts to online newsletter subscribers and online store purchasers
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Season ticket backs for retail coupon or promotional messages
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Signage - Byrd Stadium
Home of Football and Men's Lacrosse - Capacity: 52,000
Main Scoreboard
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TerpVision VideoBoard Features
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Field Level Permanent (TV)
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Aux Scoreboard
Tri-Vision
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Portals
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Fascia Backlit
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Coach's Headsets
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Signage - Comcast Center
Home of Men's and Women's Basketball - Capacity: 17,950
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Main Scoreboard
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Main Scoreboard
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TerpVision VideoBoard Features
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Courtside Rotational (TV)
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Courtside Rotational (TV)
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Ribbon LED Fascia
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Backlit Fascia Panels
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Backlit Fascia Panels
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West End Scoreboard
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East End Scoreboard
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Courtside Permanent
(opposite TV)
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Player’s Tunnel
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Team Bench Towels
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Team Bench Chairbacks
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Amenities Include:
Open Air and Drink Rail Seats
Television
Private Restroom
Closet
Wet Bar & Refrigerator
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Basketball Program Ad
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In Store POP and Circular
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