|Position:||Sr. Associate Athletic Director / External Operations|
|Alma Mater:||Northern Illinois University|
Carrie Blankenship was named Senior Associate Athletic Director for External Operations at Maryland in February of 2016.
In her role, Blankenship collaborates to lead the revenue enhancement efforts of the department, focused on further developing the University's athletics brand. She is a member of the Athletic Director's Executive Leadership Team and specifically oversees sponsorship and multimedia rights, broadcasting and production, ticket sales and operations, digital media and marketing. Additionally, she serves as the cheerleading and band liaison to athletics.
Blankenship joined the Terrapins in 2006 and previously was the Associate Athletic Director for Marketing. Under her leadership, the marketing department was named the 2015 National Marketing Team of the Year Award by the National Association of Collegiate Marketing Administrators. Grossing nearly 15 million dollars in ticket revenue in its 10 ticketed sports, Maryland saw an increase in average attendance in all 13 sports with spectator admittance as fans streamed into College Park to witness some of the best athletic events in the nation. Included among the highlights of the 2015 attendance numbers were a 25 percent increase in football season ticket numbers and three sellouts for men’s basketball, in addition to single-event attendance records for volleyball, wresting and gymnastics. In 2016, the marketing department repeated as a top-three national finalist for the Award.
Blankenship served as the Assistant Athletic Director/Championships and Community Engagement in 2013. In that role, she directed all NCAA championship events hosted by Maryland and served as the lead liaison for all community outreach activities and events for the athletics department. In addition, Blankenship also served as the sports supervisor for women's tennis, men's and women's track & field and women's cross country.
Prior to her role with Championships and Community Engagement, Blankenship served as the Assistant Athletic Director/Marketing and Sponsorship Services. From 2008-13, Blankenship was responsible for the marketing/strategy, revenue generation and gameday presentation for Maryland's men's basketball program.
During the Duke-Maryland game in February of 2013, Blankenship implemented a student flash mob that received local, regional and national media attention and also had more than 8 million views on YouTube. The department's 2015 Flash Mob Part III not only enamored a sell-out crowd in XFINITY Center, but rocked social media across multiple platforms. The video reached 4.7M, was shared 23,000 on the Maryland Terrapin's Facebook page alone and was featured on the Today Show. She also spearheaded the acquisition and implementation of the tradition of unveiling a giant Maryland State Flag in the student section at football and basketball games.
Blankenship also coordinated the successful Comcast Center court naming ceremony in honor of legendary Maryland head coach Gary Williams in 2012.
During her tenure with the Terrapins, Blankenship also served as the Assistant Director/ Sports Marketing (2006-08), Associate Director/Sports Marketing (2008-10) and Director/Sports Marketing (2010-11).
She served as the Atlantic Coast Conference representative for the National Association of Collegiate Marketing Administrators (NACMA) from 2008-2011 and was a member of the NACMA Sponsorship Committee in 2010. The Maryland sports marketing department has earned 15 NACMA awards during her tenure with the Terrapins.
Prior to joining the Terrapins, Blankenship was a graduate assistant in the marketing department at Arizona State from 2005-06. She earned a master's degree in business administration with a dual specialization in sports business and strategic marketing.
Blankenship, a native of Cedar Rapids, Iowa, graduated from Northern Illinois with an honors degree in corporate communications and a minor in journalism. She was a four-year letterwinner on the women's volleyball team, a program that earned two conference championships and two subsequent trips to the NCAA tournament during her tenure. She also served as a team captain during her sophomore, junior and senior seasons.