COLLEGE PARK, Md. – The University of Maryland athletics department announced today that the arena formerly known as the Comcast Center will be renamed the XFINITY Center, effective immediately. The renaming of the venue reflects the Xfinity brand’s strong awareness and resonance with consumers.
“We are excited to place the name Xfinity on this beloved University of Maryland sports venue,” said Tom Coughlin, senior vice president of Comcast’s Beltway region. “Our Xfinity brand represents our commitment to delivering an unparalleled, innovative entertainment experience to local consumers, and our partnership with the University of Maryland athletics department underscores this promise.”
The XFINITY Center is home to the University’s men’s and women’s basketball, gymnastics, volleyball, and wrestling teams, as well as the athletic department’s administrative offices and student-athlete Academic Support & Career Development Unit. Completed in 2002, the main arena seats up to 17,950 for basketball, and is the site of numerous campus events, concerts, graduations, and other events.
“We have enjoyed a longstanding and successful partnership with Comcast for more than a decade, and are excited to extend this relationship with the renaming of the XFINITY Center,” said Maryland director of athletics Kevin Anderson. “It is our goal to continue to provide our fans with a special gameday experience, and we look forward to unveiling new amenities at the XFINITY Center in the near future.”
The renaming to XFINITY Center is in accordance with the original partnership agreement between Comcast and the University of Maryland that allows Comcast – with mutual agreement – to utilize opportunities to extend its brand. The renaming efforts are taking place at no cost to the University of Maryland or Terrapin Athletics and are expected to be completed by mid-August.
Comcast’s Xfinity brand includes innovative TV, Internet, phone and home management products and services, all working together to provide instant entertainment and connection, anytime anywhere. One of its latest innovations is the X1 Entertainment Operating System, and the X1 DVR with cloud technology and live in-home streaming, which became available earlier this year to customers across Maryland.