ORLANDO, Fla. - The University of Maryland was presented two gold medals from the National Association of Collegiate Marketing (NACMA) for its student and fan relations at NACMA’s 24th Annual Convention on June 10 in Orlando, Fla.
Initiated in 2003, the NACMA Best of Awards program honors outstanding achievement in marketing and promotions. Awards are presented in 13 categories, with each category divided into three groups based upon school size and conference affiliations, to promote fairness. An association record of more than 1,000 awards entries was received for the 2013-14 year.
Of the Group 1 qualifiers for the largest schools in the country, Maryland was the only school to win two gold medals, one for best student promotion and one for best student t-shirt design.
“We are extremely proud to be recognized by our fellow colleagues,” said Carrie Blankenship, Associate Athletic Director of Marketing for Maryland Athletics. “The NACMA awards showcase the nation's top ideas and reward both creativity and results. To be recipients of two gold awards is a great honor.”
The gold medal-winning student promotion was the flash mob at the 2013 basketball game against Duke.
The video of the flash mob, which was featured on Around the Horn, SportsCenter and in publications such as USA Today and CBS Sports, currently has over 8.5 million views on YouTube.
The Terps also struck gold for best student t-shirt design for the Maryland “Heritage” t-shirt.
In conjunction with the release of new Under Armour “Heritage” uniforms, a replica t-shirt was designed and given out to the first 3,000 students to attend the January 15 game against Notre Dame.
The first 150 general public fans to bring an old Maryland t-shirt were able to exchange for a “Heritage” t-shirt. All exchanged t-shirts were donated to the local Goodwill.
Maryland has received 13 NACMA awards since 2006.