The University of Maryland Sports Marketing Office is responsible for the advertising and promotional activity as it relates to Maryland's intercollegiate athletic programs. In general, its mission is to increase attendance at Terrapin sporting events while bringing in revenue through ticket sales, and to foster a game atmosphere to be enjoyed by all fans while being consistent with the values of the athletic department and University. Maryland Sports Marketing has a presence at nearly all home sporting events, and will attend a number of on- and off-campus events to increase the visibility of Terrapin Athletics.
In addition to the primary mission, Maryland Sports Marketing supports our marketing and media rights holder, Terrapin Sports Marketing in corporate partner contract fulfillment and sponsorship activation. The office also puts on its own events such as Midnight Madness and Football Fan Fest, as well as coordinating various clinics, autograph sessions, and player appearances at games or other marketing venues. Game days involve elements of hospitality, entertainment, signage display, in-game promotions, and coordination of video board production/public address.
Promotional schedules for the Maryland Athletics Fall Sports are now available.
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