Fan Base / Benefits

The Terps are #1 in the Mid-Atlantic
The University of Maryland, College Park has the largest alumni fan base in the Mid-Atlantic region with over 192,221. In fact, over 3.1 million fans in the Baltimore & D.C. Metro areas watched, listened or attended a Terps sporting event in the past year.

In addition to the high volume of alumni, our fans are recognized as having strong loyalty and brand affinity with our corporate partners. Terps fans are 73% more likely to purchase products from Maryland corporate sponsors than the average individual. Maryland was also ranked #2 in fan loyalty by The Princeton Review.

The Terps are recognized as the only sports property in the Mid-Atlantic that can effectively deliver the entire State of Maryland, Washington DC and Northern Virginia. Feeding off of both the D.C. and Baltimore metro markets, the Terps provide numerous marketing opportunities to target a large & loyal and fan base.

Why the Terps?

  • Expansive marketing coverage from late August through May including select year-round tools
  • Only sports property with major FM radio affiliates in both the Washington D.C. and Baltimore metro markets
  • 3.1 million fans in the Mid-Atlantic have watched, listened or attended a Terps event in the last 12 months
  • Over 700,000 fans attended a University of Maryland sports event in the last year

Overview By the Numbers

3 million
Fans in Baltimore and DC area
Total Alumni
Alumni in Mid-Atlantic
Employees in College Park
Division 1 Sports Teams

Princeton Review Ranking for Athletic Facilities on College Campuses in United States
Princeton Review Fan Loyalty Ranking
Institute for Higher Education Ranking Among Public Universities in United States

The Power of College Athletics
  • Connection to higher education
  • Educated, qualified audience
  • Success on the field and in the classroom
  • Represents most avid of all sports fans
  • Generations of fans for each school
  • Unified Statewide audience
  • Support of state and local government
Sport Action Photos

Fans passed through the gates at Terps home sporting events during the 2010-2011 academic year
Men's Basketball attendance for the 2010-2011 season
Women's Basketball attendance for the 2010-2011 season
Men's and Women's Basketball team rankings in 2010 Harris Poll of most popular college basketball teams