March 28, 2013
COLLEGE PARK, Md. - University of Maryland Director of Athletics Kevin Anderson announced Thursday that Carrie Blankenship has been promoted to the position of Assistant Athletics Director/Championships and Community Engagement.
Blankenship joined the Terrapins in 2006 and most recently served as the Assistant Athletic Director/Marketing and Sponsorship Services since 2010.
In her new role she will now direct all NCAA and Atlantic Coast Conference championship events hosted by Maryland and serve as the lead liaison for all community outreach activities and events for the Terrapins' athletics department. In addition, Blankenship has assumed sports supervisor duties for women's tennis, men's and women's track & field and women's cross country.
For the past five years, Blankenship has been responsible for the marketing/strategy, revenue generation and gameday presentation for Maryland's men's basketball program.
During the Duke-Maryland game this past February, Blankenship implemented a student flash mob that received local, regional and national media attention and also had more than 7 million views on YouTube.
Blankenship also coordinated the successful Comcast Center court naming ceremony in honor of legendary Maryland head coach Gary Williams in 2012.
During her tenure with the Terrapins, Blankenship also served as the Assistant Director/ Sports Marketing (2006-08), Associate Director/Sports Marketing (2008-10) and Director/Sports Marketing (2010-11).
She served as the Atlantic Coast Conference representative for the National Association of Collegiate Marketing Administrators (NACMA) from 2008-2011 and was a member of the NACMA Sponsorship Committee in 2010. The Maryland sports marketing department has earned nine NACMA awards during her tenure with the Terrapins.
Prior to joining the Terrapins, Blankenship was a graduate assistant in the marketing department at Arizona State from 2005-06. She earned a master's degree in business administration with a dual specialization in sports business and strategic marketing.
Blankenship, a native of Cedar Rapids, Iowa, graduated from Northern Illinois with an honors degree in corporate communications and a minor in journalism. She was a four-year letterwinner on the women's volleyball team and served as a team captain during her sophomore, junior and senior seasons.