Entering his fifth year as the Director of Athletics at the University of Maryland, Kevin Anderson has led the Terrapins on a path that has begun with unparalleled success.
During his tenure, Anderson’s influence in competitive excellence has guided Maryland to three national championships, four national championship final appearances and 11 trips to the Final Four.
With Maryland achieving success both academically and athletically, Anderson’s next important move was to ensure the financial security and sustainability for Maryland athletics for the foreseeable future. After 19 months of detailed and collaborative preparation, a transformational day for the University of Maryland arrived July 1, 2014, when Maryland officially became a member of the Big Ten Conference, ushering in a new era in Terrapin Athletics.
"This is an outstanding conference comprised of flagship research universities," Anderson said. "Our new peers share our pursuit of both academic and athletic excellence and our vision to be the best in everything we do."
While handling the high-profile transition to the Big Ten, Anderson led Maryland to a pair of top-30 finishes in the Learfield Sports Directors’ Cup standings in the 2010-11 and 2011-12 seasons, including a school-record 17th-place finish during his inaugural season at Maryland (2010-11).
In the Terrapins’ final season in the ACC, Maryland advanced to the NCAA postseason in eight different sports. Anderson’s coaching staff has achieved both academic and athletic excellence under his direction. The 2013-14 season included numerous highlights and outstanding performances.
Head football coach Randy Edsall, who has improved his record over each of his three seasons in College Park, led Maryland to an appearance in the Military Bowl. The women’s lacrosse program, with national coach of the year Cathy Reese at the helm, hoisted the national championship trophy for an unprecedented 12th time. Brenda Frese, regarded as one of the best women’s basketball coaches in college basketball, led the Terps to a Final Four appearance, while John Szefc guided the Maryland baseball team to its finest season in over four decades with its first-ever NCAA Super Regional appearance. The men’s soccer team, under the direction of head coach Sasho Cirovski, advanced to the College Cup for the second consecutive season, while head coach Missy Meharg led the field hockey team to the NCAA Final Four.
Maryland has not only experienced significant success on the athletic field, but they have established all-time benchmarks academically under Anderson's guidance. Since his arrival, Maryland posted two of its three highest departmental APR scores since the inception of the measure in 2003 (967 in 2012-2013 and 972 in 2010-11). There have also been a total of four athletic programs over the last two years (2011-12 and 2012-2013) with perfect APR scores. Additionally, the Maryland football program posted a four-year score last year (2012-2013) of 950 – a significant improvement from a score of 922 when Anderson first arrived to College Park.
Under Anderson’s leadership, the Maryland athletics department pioneered “The Maryland Way Guarantee,” becoming one of the first NCAA Division I institutions to offer a lifetime degree guarantee for student-athletes in all sports. “The Maryland Way Guarantee," which was lauded nationally for its innovation, showcased Anderson’s commitment to current and past student-athletes beyond the playing field.
Under this initiative, if a student-athlete exhausts his or her eligibility prior to graduating, Maryland will guarantee his or her aid will continue through graduation. In addition, if a student-athlete is injured and unable to compete, Maryland will guarantee his or her aid will also continue through graduation. Furthermore, Maryland will provide tuition, books and fees for any student-athlete who leaves the institution in good academic standing and returns to complete his or her degree.
In launching the Terrapins on their path to success, Anderson has instituted an inclusive management style that combines a passion for providing a quality experience for Maryland's student-athletes with a thoughtful business acumen that has him managing a budget of more than $70 million and more than 500 student-athletes and 200 employees.
Anderson laid the foundation for Maryland's future by deftly directing the athletic department's strategic plan - The Maryland Way (2012-17). The launch of the strategic plan marked the end of a year-long process that involved hundreds of individuals from the athletic department, campus, supporters and community. The committees worked to identify innovative ways to help the department build on its mission and achieve the vision the entire department has embraced. Maryland athletics has a strong and unwavering commitment to educate, develop and serve our student-athletes through a culture of academic and athletic excellence. With the recent NCAA ruling to give major conferences more autonomy, Anderson’s strategic vision will align the Maryland athletics program with the NCAA and the evolving intercollegiate athletic climate.
Anderson’s background in fundraising and development played an integral role in the rebranding efforts of the Terrapin Club Scholarship Fund in 2013. Maryland Athletics raised over $8.6 million in annual giving to support student-athlete scholarships during the 2013-14 academic year. Previously, that figure was just over $8.1 million.
Among the highlights of private support in 2014 include the growth in Terrapin Club Scholarship Fund giving at the Director’s Circle level, the highest annual giving level that fully funds a student-athlete scholarship. In one year, the Director’s Circle has grown by 64 percent. This year also marked the first time since 2010 that annual giving increased year over year when there was not a reseating of XFINITY Center.
In its inaugural season in the Big Ten, Maryland increased its season ticket sales in football 25 percent from 2013 and 35 percent from 2012. The Terps' increase in season ticket sales in 2014 represented the largest growth in more than five years. Under Anderson's watch, Maryland led the country in increased average attendance among the power five conferences in 2014.
Maryland’s athletic facilities underwent a myriad of enhancements to the gameday atmosphere in 2014 under Anderson. Mindful of the overall value of the fan experience, Anderson charged new LED display upgrades at Capital One Field at Byrd Stadium for supporters to receive up-to-the-minute statistics and game information, closed captioning and a platform for sponsorship activation. In addition, the XFINITY Center installed a state-of-the-art video board measuring 12.5 feet high by 33 feet wide that incorporates excellent image clarity and wide angle visibility to keep all Terp fans immersed in the gameday action. ESPN.com named XFINITY Center as one of the top 10 court designs in all of college basketball in an article published Oct. 9, 2014.
Maryland's strong partnership with the Under Armour brand was recently chronicled in a lengthy feature by ESPN.com, which detailed the burgeoning union between the No. 2 sportswear provider in the United States and Terrapin athletics.
Anderson, who has more than two decades of leadership experience, has also been recognized nationally as a leader in intercollegiate athletics. In addition to his current service on the NACDA Board of Directors, he served as the organization’s president in 2012-13 and previously held the title as vice president. He also served as chair for the NACDA's McClendon Minority Scholarship Steering Committee and the NCAA Division I Men's Basketball Issues Committee.
In August of 2014, Anderson and Maryland wrestling head coach Kerry McCoy were among seven inductees into the NACDA/John McLendon Minority Scholarship Foundation Hall of Fame.
Anderson was hired in September 2010 as director of athletics at Maryland after serving since 2004 in the same post at the U.S. Military Academy. At Army, Anderson was responsible for a 25-sport program that served more than 900 cadet-athletes.
While at Army, Anderson helped develop and manage a budget of $25 million and turned an operating deficit of more than a million dollars into a $2.73 million surplus in only five years. Sponsorship, ticket sales and fund-raising revenue all increased during his time there.
Anderson led a team that negotiated a five-year, $55 million deal with CBS to televise the Army-Navy game, and worked on the agreement that brought college football to Yankee Stadium, with the Army-Notre Dame game. During his time at West Point, Anderson also brokered broadcast deals for Army's football program with ESPN, WABC Radio and its current five-year agreement with CBS College Sports Network.
On the field, Anderson led a broad-based resurgence that saw 20 Army teams earn berths in NCAA Championships, including programs in 10 different sports. Army improved its standing in the 2009-10 Learfield Sports Directors' Cup by 11 places, marking its highest showing since the 2004-05 season and finishing ahead of both its service-academy rivals - Navy and Air Force.
In his last two years at West Point, Anderson led searches that resulted in the hiring of Rich Ellerson as Army's football coach and Zach Spiker as the program's men's basketball coach. In his first season, Ellerson led the Black Knights to their winningest season since 1996 and came just one victory from a bowl berth, while Spiker posted the most wins by a first-year Army coach since Bob Knight led the Black Knights.
From January 2003 to December 2004, Anderson was the executive associate athletics director at Oregon State. In that role, he was responsible for the administration and operation of seven sports, including football, as well as men's and women's basketball.
Anderson spent five seasons at the University of California, Berkeley, advancing quickly in the Golden Bears' department. He moved from an assistant A.D. for annual giving to an associate A.D. for development and ticketing and ended his tenure there as the executive associate A.D. for external affairs.
Before taking the position with California, Anderson served as executive director of the YMCA of the East Bay from 1995 to 1997. He was director of annual giving for athletics at Stanford University from 1993 to 1995.
Anderson places a strong importance on commitment to the community and has brought that approach to College Park. In May 2012 he was named to the Y of Central Maryland's Board of Directors. In July 2012, Anderson announced the Terrapin athletics family would partner with Casey Cares, a foundation that provides uplifting programs to critically ill children. Anderson and the Terps pledged to help by giving game tickets to children and families within the organization and by student-athletes and coaches visiting kids in area hospitals. Recently, the foundation honored the University of Maryland Athletics Department with the prestigious Champions of Children Award for 2013. Anderson is also a board member of the Baltimore Leadership School for Young Women. For his entrepreneurial drive, creativity and success in his position, Anderson was recognized by the Washington Business Journal as one of the top 25 minority business leaders in the region in 2013. He was also recognized as one of the Top 13 Sports Power Players in Maryland by Press Box magazine.
Anderson is a 1979 graduate of San Francisco State University with a bachelor's degree in political science. He has attended the Sports Management Institute's executive management program and is a product of the new manager school at Xerox.
Anderson and his wife, Moira, have four children - daughters, Olivia and Michaela, and sons, Kevin Jr. and Chauncey.