Marketing Rights and Promotions
Opportunity for use of University of Maryland logos and trademarks
Fan affinity ---> Brand affinity
Associate your brand with one of the Mid-Atlantic's most credible and recognizable logos
Maryland Athletic Marks
• Exclusive Designations • Endorsements • Event Marketing • Retail Promotions • Marketing Collateral • Co-branded apparel •
Examples of Logo Incorporation
Maryland Athletic Marks
Promotions and Activation Programs
One of the most effective ways to increase business is to connect directly with Terps fans on gamedays through live, in-stadium/arena promotions. The promotions are fully integrative and exclusive ownership opportunities of an element of the game, or a customized promotion to best suit your needs!
Promotions and Activation Programs
   College Park Car Wash
"Dirtiest Car"
Papa John's
   "Terrapin Tuesdays"
"Top Terp" Activation Program- Awarding excellence in education
Included: Signed Ball Presentation to Top Terp at each ACC Home Game, Video Board Recognition, Web Presence, Logo Inclusion on all promotional materials